The Sense of a Wildebeest
originally published in Speculations, December 1998

markjmcgarry.com
   

If academic politics are the most vicious, writers' quarrels must surely come in a close second. Roger Rosenblatt published a terrific essay about this phenomenon in the January 24, 2000, issue of Time magazine, "Why Writers Attack Writers."

I received quite a few attaboys for this essay, but it certainly didn't do anything to change the climate in the community of science fiction and fantasy writers. In fact, our contentious little band has grown more poisonous over the past few years. There are a number of reasons for this, among them e-mail and the Web, which amplify grumblings that once were seldom heard beyond the boozy confines of hotel bars during a convention weekend. Whatever the reason behind it, our lack of solidarity hurts us more with each passing year, as the publishing business grows more fragmented and competitive.

— mjm

 

© copyright 2001
Mark J. McGarry

Writers are solitary creatures, often egotistical, frequently insufferable. We see ourselves as solitary heroes, adventurers, explorers and romantics. We are the cats who walk by themselves, and all places are alike to us.

What we are not, alas, are residents of the top rung of the publishing food chain. While we often think of ourselves as rulers of the open plains of publishing, the major New York houses and the national bookstore chains increasingly see us as meat. Once a business backwater inhabited by the gentlemanly likes of Max Perkins and several generations of Charles Scribners, publishing now is just one segment of the global multimedia industry, subject to the same earnings-per-share and return-on-investment strictures as any other business, from telecommunications to meatpacking. In such a competitive environment, only the lions thrive.

But it is the multimedia conglomerates, national chains and online booksellers that are lions. They offer flat-fee deals, order to the net, unilaterally revise or abrogate signed contracts, and they don't display our titles face out, damn it. They can, because they are the predators. We, by and large, are wildebeests.

But many of us don't have the survival instincts of a wildebeest. A wildebeest knows to stay in the herd when the lion comes 'round. We, on the other hand, mill about, then try to figure out what that wildebeest over there did to deserve being eaten, and make excuses for the lions' poor table manners.

Last year, Norman Spinrad offered to sell his completed novel, He Walked Among Us, for a $1 advance to a publisher who would do well by it. Poor sales of his last novel, Pictures at 11, and what Spinrad calls "the current bottom-line thinking in the publishing industry" meant "my name is a guarantee that the major bookstore chains will not order sufficient copies of whatever my next novel might be — regardless of content or quality — for any publisher to bring it out." This from the author of such important works as Bug Jack Barron, The Iron Dream and Little Heroes. (Spinrad has since sold He Walked Among Us to a German publisher, but no U.S. house has made an offer. For further depressing details, see Spinrad's web page.)

While Spinrad is not a lion in the publishing world, he is a strong, wily and much-scarred wildebeest. If this could happen to him, what chance do the rest of us have on publishing's arid plains?

Yet the reaction among writers was not to rally around Spinrad, but to say, "He has always been kinda prickly, you know?" or "I had trouble with his last few books, didn't you?"

Last year, HarperCollins crippled the finances, and even the careers, of a few score writers by canceling their contracts. The reaction was, "But those books were really late." And so they were, many of them. Those writers straggled, and were cut down by sharp teeth and long claws. Your sympathy doesn't belong with the lions.

Year before last, Roc decided to simply rewrite the terms of Walter Jon Williams' contract for Metropolitan, a novel which -- with a different publisher -- went on to post strong sales and become a finalist for the Nebula Award. Williams hired a lawyer — his own lion — to fight Roc. Since Williams had taken care of the situation, SFWA took no public stand, and missed an opportunity to warn publishers that such actions won't be tolerated. (And, in fact, other publishers have made similar moves since the Metropolitan dispute.) I offered to try to interest the nation's seventh-largest newspaper in publishing an article about the situation, and the reaction was, "Oh, what good would that do?" (Newsday's coverage has influenced policy on Bosnia and Desert Storm veterans' health problems, but sway then-publisher Elaine Koster? No way!)

Among writers, the first reaction to a publisher mauling a writer should always be: "Let's do something about this." We may not be able to do much, in some cases, but we should always, always take a stand. It's not our job to look out for publishers' best interests. They do that quite well for themselves, often to our detriment. It's our job to fight for ourselves. No one else will do it.

We do occasionally manage to band together; this is not gnus. When Barnes & Noble, the nation's largest bookseller, last month offered to buy Ingram, the nation's largest book wholesaler, SFWA's leadership was caught flat-footed, but several members got the ball rolling and organized letters of protest to be sent to the Federal Trade Commission and the Department of Justice, which must approve the acquisition. The Authors Guild and the National Writers Union are, as usual, in the forefront of such efforts. They know how to keep their herds tight.

If you don't yet belong to a writers organization, you can still do your bit. Keep your eyes open and your nose to the wind. Stay current on publishing developments, and writers groups' stands on them. (The big writers organizations all have web sites.) Don't sign contracts you know are bad, just for ego or exposure; it's not only bad business for you, it makes it harder for the writers who have to deal with that publisher after you. Steer clear of markets that have treated other writers poorly; they don't deserve your work.

Stay with the herd when the lion comes 'round. Don't excuse the predator's table manners. You may be his next meal.


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